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Chapter 10. Crafting the Service Environment - Essentials
ISBN 9789810686185 - Essentials of Services Marketing 2nd
Essentials of Services Marketing : Christopher H. Lovelock
Essentials of Services Marketing, 2nd Edition. 1.7 Framework for effective services marketing strategies. Contribution of Services Industries to Global GDP.
Official Full-Text Paper (PDF): Essentials of Services Marketing, 2nd edition.